eCommerce operator & digital strategist

I build the systems that make businesses grow

I work across marketing strategy, paid media, eCommerce operations, and system integrations, building the processes and platforms that let businesses scale without friction.

Home Concrete Solutions

Active

Concrete flooring business serving residential and commercial clients across Melbourne.

Construction / Trade·Melbourne, AU

Johnson Fitness Australia

Active

Fitness equipment supplier serving the Australian market.

Fitness & Equipment·Melbourne, AU

Floor Maintenance Solutions

Active

Commercial and residential floor maintenance services.

Facilities & Maintenance·Melbourne, AU

Bianca & Bridget

Active

Melbourne-based lifestyle and fashion brand.

Fashion / Lifestyle·Melbourne, AU

Boobytape

Active

Innovative fashion tape brand with a strong eCommerce presence.

Beauty & Apparel·Melbourne, AU

Designer Plants

Active

Premium indoor and outdoor plant retailer.

eCommerce·Melbourne, AU

Designer Vertical Gardens

Active

Custom vertical garden design and installation.

eCommerce·Melbourne, AU

Garner Fitness Supplies

Active

Fitness equipment and supplies distributor based in Dubai.

Fitness & Equipment·Dubai, UAE

York Hamilton

Active

Adelaide-based professional services and consulting.

Professional Services·Adelaide, AU

Adelaide Marbles

Active

Marble and stone supplier serving residential and commercial clients.

Construction / Stone·Adelaide, AU

AlQudra Sports Equipment

Active

Sports equipment supplier based in Riyadh, Saudi Arabia.

Sports & Equipment·Riyadh, SA

Anatomy Fitness

Active

Fitness and wellness brand based in Brunswick.

Fitness & Wellness·Brunswick, USA

01

Project Discovery

Initial discussion with the client to understand the problems, goals, and context getting a clear picture before anything else.

02

Requirements Gathering

Auditing the right tools, mapping existing workflows, and identifying what's blocking progress before building a roadmap.

03

Scope Definition

Once everything is mapped out, creating a clear strategy and plan to close the gap between where things are and where they need to be.

04

User & Process Flow

Designing how users and systems move through the solution, making sure the logic is right before any building starts.

05

Structure & Strategy

Creating the foundation architecture, frameworks, and the scaffolding needed to bring the strategy to life.

06

Development & Implementation

Building and deploying the solution across the relevant platforms, tools, and systems with clean documentation throughout.

07

Testing & QA

Ensuring everything works as intended edge cases, integrations, and user flows all checked before going live.

08

Handover & Launch

Final delivery with everything documented, handed over cleanly, and ready to scale.