Redevelopment & Leads Improvement
Rebuilt the website and launched a dual Meta and Google Ads campaign focused on the domestic market, growing weekly leads from 25-30 to 50-60.
Home Concrete Solutions needed more than just ads, the website wasn't built to convert and the lead flow was inconsistent. Taking a similar approach to Floor Maintenance Solutions but tailored specifically for the domestic concrete market, I rebuilt the site on WordPress with a focus on conversion and user experience. A dual-channel paid strategy was launched across Meta and Google Ads to capture both interest-based and intent-based traffic. Alongside the paid campaign, a long-term SEO strategy was implemented to reduce dependency on paid spend and build sustainable organic visibility. The combination of a better website, targeted paid campaigns, and a structured SEO strategy delivered significant improvements across leads, rankings, and overall business growth.
Outcomes
- ✓100%+ increase in weekly leads - from 25-30 to 50-60 once strategy kicked in
- ✓Page rank average improved from position 60 down to position 23 in just 6 months
- ✓Dual-channel paid strategy across Meta and Google Ads maximised reach across both interest and intent audiences
- ✓Domestic market focus sharpened targeting and improved lead quality
- ✓SEO strategy built long-term organic visibility reducing reliance on paid spend
- ✓Rebuilt WordPress site improved user experience and conversion rate