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Meta Ad Campaigns
Emotion-led and solution-focused Meta remarketing campaigns driving traffic to a services page.
Developed a full Meta advertising strategy for Home Concrete Solutions, a Melbourne-based concrete flooring business. Focus was on emotion-led creative and solution-focused messaging for both cold and warm audiences. Campaigns directed users to the services page rather than lead forms to improve intent quality.
Outcomes
- ✓Improved cost per qualified lead
- ✓Higher services page engagement from paid traffic
- ✓Cleaner campaign structure with distinct cold/warm funnels